brand analysis

my brand analysis is about Levis. its country of origin in the united states, which to Americans means that it is "home made" ( made here in America). so for those Americans that are conscious about where their clothing is made/comes from it is comforting. i think that the brand Levis stands for America/American made- the hard work of the American people. since Levis were created in California in 1873.
when i hear the name Levis i think about jeans, comfortable, American, and family. when i asked friends and family they though about the same things. they also said that they thought about wearing them when they were younger. the name brought back memories for my parents and grandparents. my friend basically thought about the different styles of jeans. i believe that the color signifies America since the color is red and that is one of our colors in our flag. the logo is just the name so that just pushes the name/brand.
levies helps out many different organizations- they have one in Asia were they help out women who work/it gives them a chance to learn and to help out their families. they also work with HIV/aids organizations. they have several foundations that help out communities.
i believe that we should buy their brand because they are helping out people in our communities and they are helping out people in other countries to better their lives. so every time that you buy one of their garments you are ultimately helping out others around the world and the people in your own community.